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TOMI T. AHONEN INVESTS IN QUSTODIAN.
Qustodian, the mobile marketing communication channel between advertisers and consumers based on the preferences of the latter, has received the investment of Tomi T. Ahonen.
Ahonen has been considered this year by Forbes magazine as the world's most influential person in mobile telephony. He is the author of six bestsellers, including "Communities Dominate Brands" and the creator of the concept of mobile as the seventh mass media, being a world leader in Internet and mobile telephony.
For Ahonen, "Qustodian concept is pioneered because the consumer controls the media, define preferences are and which advertisers can communicate with him, and so is rewarded." Ahonen firmly believes what approach will be implemented in most of the advertising markets in the world, especially in the mobile medium.
Remember that Qustodian was owned by venture capital firm Inveready a few months ago (see news).