Nota de prensa


Innovative hotel technology Company The Hotels Network, has today announced it has successfully closed a new funding round of $3.7M drawing in leading investors from Europe and the US to be part of its growth story. The round was led by venture capital firm Seaya Ventures with the participation of SeedRocket 4Founders. Existing investors include US fund NFX.

The company, which only launched three years ago, is already profitable and works with 3,000 hotels in over 50 countries, including leading brands such as Iberostar in Europe, Grupo Posadas in America and Minor Group in Asia. It boasts a globe-spanning team of specialists in hospitality, product design and consumer marketing located in Barcelona, San Francisco, Mexico City, and Bangkok. Providing hotels with the technology to increase direct bookings, The Hotels Network offers its clients a unique set of tools to add personalization to hotel websites and booking engines.

The current product offering includes a comparator of reviews and prices, a full suite of personalization options, and predictive analytics that successfully help hotels bring back direct sales, increasing website conversions and equipping them with the right software to compete for customers online. The technology has shown proven results, with clients using The Hotels Network tools reporting a significant uplift in conversion rates– some seeing as much as +42% with sizable returns.

Investors coming on board and contributing to the funding include Spanish Venture Capital Fund Seaya Ventures, the founders of Europe´s largest independent online travel agency eDreams-Odigeo, SeedRocket 4Founders Capital and US Venture firm NFX.

The Hotels Network Founder and CEO Juanjo Rodríguez commented; “We are delighted to have secured this funding. The company started as we identified a big gap between the quality of technology used by the large online players and that of hotels themselves, so we wanted to create a product to bridge that gap.

This new investment will help us on our mission to define a new category in the hotel tech stack, focused on improving the user experience, direct bookings and revenue. With our latest product developments, we are able to assist hotels in more areas – with a strong focus on data and machine learning. We’ve found the way to transform data into revenue at scale,” he continued.

At the core of what The Hotels Network does is personalization, offering each hotel a tailored approach represented through all its products and integrations. “Each hotel has its own challenge when it comes to increasing conversions through direct bookings, so we work with our clients on a very personal level to identify the right set of tools to help them,” commented Rodríguez.

With exceptional growth over the last three years, investors have now come on board to take the company to the next phase, recognising the potential of the product to help improve the marketing funnel of any hotel, to win (or win back) customers online.

Antonio Gimenez de Cordoba, Partner at Seaya Ventures, said, “We were impressed with the team’s achievements to date. The Hotels Network is a perfect fit for us – the product is fantastic and the potential for huge growth is inevitable. Just what the hotel industry needed.”

Javier Perez-Tenessa, from SeedRocket 4Founders Capital, and Founder of eDreams-Odigeo, commented, "We have been impressed with Juanjo´s performance since THN’s inception, especially its model of strong cooperation with hotels which empowers suppliers."

Mauricio Prieto, Co-Founder of eDreams-Odigeo joined the company’s board after following its evolution over the past two years. He said, “I followed The Hotels Network closely as I believed its approach was unique and would bring extraordinary value to hotel groups and independent hotels around the world. I am thrilled to have joined the board as we grow the company and its product offering.”

James Currier, Managing Partner at NFX, who has been with The Hotels Network since its inception, added “I met Juanjo in the US three years ago and was instantly captivated by his vision. The hospitality industry badly needs an alternative to the growing power of the major online travel agencies, and The Hotels Network is the best one out there, building network effects within a very fragmented industry.”

About The Hotels Network:

The Hotels Network is an innovative technology company working with over 3,000 hotels around the globe. Boasting an international team of specialists with deep expertise in hospitality, product design and consumer marketing, the company offers hotels the latest technology to increase their direct bookings by adding a layer of tools to their website and booking engine. The tools provide a comparison of reviews and prices, a full suite of personalization options, and predictive analytics.

The Hotels Network helps partners bring sales back to the hotel direct, increasing conversions on hotel websites and equipping any hotel with the right software to compete for customers online. The company’s mission is to improve the booking experience and bring transparency back to both clients and hotels.

About Seaya Ventures:

Seaya Ventures is a Spanish venture fund, founded in Madrid in 2013, that invests in early and growth stage Internet and technologyenabled businesses in Europe and Latin America. With more than

€140M assets under management and offices in Madrid and Mexico City, Seaya transforms early and growth stage companies into category leaders at every level, helping them with their international expansion and creating lasting value. Seaya Ventures has invested in 16 companies so far.

About SeedRocket 4Founders Capital:

SeedRocket 4Founders Capital is venture fund, founded in Barcelona in 2017, that invests in early-stage Internet and technology-enabled businesses in Europe. SeedRocket 4Founders team´s international DNA and extensive experience as Founders and CEOs of successful technology companies allows to assist entrepreneurs and maximize their chances of success to build high impact global technology businesses. SeedRocket 4Founders has invested in 12 companies so far. 

About NFX:

NFX is a seed and series A venture firm based in San Francisco that is a transforming how true innovators are funded. We are building software and distributing content to help early-stage founders unlock speed, defensibility, and edge. NFX has invested in over 80 companies. 

Nuevo informe: Informe de Impacto Económico y Social del Capital Privado en las operaciones de Middle Market en España. 2018 (ASCRI). Análisis de las inversiones entre €10 y 100M. por entidades de Capital Privado entre los años 2005 y 2012 (datos hasta 2015). Comparativa con empresas similares sin Capital Privado en ventas, ebitda, empleo, activos…

Otros informes: El Capital riesgo Informal en España 2017. Madurez del Venture Capital en España. 2017 (Also in english). La Financiación de startups de Energía en España. 2016. El tiempo de las desinversiones en Private Equity en España. 2015 (Also in english).