03/02/2021

Press release

SEEDTAG CONSOLIDATES ITS LEADERSHIP IN CONTEXTUAL AI VIA GERMAN & ITALIAN ACQUISITIONS.

 

 

 

 

 

 

seedtag consolidates its leadership in Europe

Contextual AI leader and Adara Ventures II portfolio company seedtag continues its expansion throughout Europe by announcing today the acquisition of German company Recognified.

Founded in 2016, Recognified is a computer vision and brand advertising company specialised in contextual advertising. The purchase of the Munich based company is seedtag’s first acquisition in the country, which plays an important role in the European advertising market as it ranks second in digital investment only behind the UK. This announcement comes two months after seedtag acquired its Italian competitor AtomikAd.

Albert Nieto, co-CEO of seedtag: “the acquisition of Recognified shows our ambition to become global leaders in contextual advertising. It represents a very strategic move to consolidate our dominant position in Europe. We were very impressed by the quality of the team and the business that the Recognified founders built in Germany, and it was very clear from the first interaction that joining forces with them would make both seedtag and Recognified stronger”.

Jorge Poyatos, co-CEO of seedtag, says that “this is a strategic acquisition for seedtag. Recognified has developed strong computer vision capabilities that will reinforce our contextual AI and strengthen seedtag’s understanding of consumers’ interest in a privacy-focused manner.”

 International expansion, next up: LATAM & US

These acquisitions mark the first step in seedtag’s ambitious growth plan to consolidate its leadership position in contextual AI in Europe and Latam. Through this operation, seedtag expands its international presence, adding Germany to its offices in the UK, France, Spain, Italy, Benelux, Mexico, Brazil and Colombia.

Nuevos informes y series de datos: El Capital riesgo Informal en España 2020 / Informe de Impacto Económico y Social del Capital Privado en las operaciones de Middle Market en España. 2018 (ASCRI) / Informe de Impacto Económico y Social de los préstamos otorgados por Enisa

Otros informes destacados: Madurez del Venture Capital en España.  (English version)/ Financiación de startups de Energía en España / El tiempo de las desinversiones en Private Equity en España (English version)

Webcapitalriesgo.com está patrocinada por Portobello Capital y Quantum Capital Partners

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